- Marketing Return On Investment
- Общая лексика: рентабельность инвестиций в маркетинг
Универсальный англо-русский словарь. Академик.ру. 2011.
Marketing Return On Investment
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Return On Investment - ROI — A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result … Investment dictionary
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marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
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Marketing Accountability Standards Board (MASB) — Marketing Accountability Standards Board Founded 2007 Motto . . . where marketing and finance align on measurement for reporting, forecasting and improving financial returns from buyers in markets . . . short term and over time. Website… … Wikipedia
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Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
